Cheerios - Heart Shapes Campaign
Every year Cheerios launches a campaign for their limited edition Heart Shaped cereal. As a creative team, we aim to make positivity contagious by creating marketing campaigns and content that exude positivity and happiness. Our media emphasizes that choosing Cheerios goes beyond nutrition – it promotes a positive and happy lifestyle. Additionally, the plan capitalizes on significant life events and milestones, associating the product with celebrations and achievements. We work to promote a fun heart healthy routine by surrounding behaviors that help them get/stay on track.
Co-Creative Direction + Design
